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In our blog, you'll find practical tips on local SEO, Google My Business, Google Maps and multilocation strategies.

We'll show you how to specifically expand your local visibility and optimally position your locations. You'll also learn how to make your online presence visible not only to Google, but also to AI systems and large language models — so that your company can be found wherever people search for answers.

Two hands hold a smartphone with the text 'local marketing. 'A pedestrian zone with shops can be seen in the background.
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Local Marketing: A Guide to Being Visible in Your Neighborhood

It's about being visible to people who are looking for exactly what you offer in your immediate vicinity — and often with a clear intent to buy.

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January 21, 2026
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Google Business Profile
December 16, 2025
A hand holds a smartphone in front of a shop. The screen says “Register company” with a location icon.

Register a Google company: step-by-step guide

yours List your company on Google, is one of the most effective and cost-effective steps to become visible in local searches.

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SEO Agencies & Consulting
December 15, 2025
A laptop is standing on a desk and shows the text “Local SEO Agency” on a blue background with several location icons. There is a notepad with pen and a smartphone next to it.

Local SEO agency: Criteria that really count when choosing

For local companies such as craftsmen, doctors or restaurants, visibility in the immediate vicinity is crucial. A specialized Local SEO agency ensures that your store appears on Google Maps and in local search exactly when potential customers are looking for your services or products nearby.

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Local SEO
December 14, 2025
A smartphone shows a map view with a location PIN. In the background, a laptop with the text “Local SEO” stands against a nighttime city backdrop.

SEO vs Local SEO: Differences, Examples, and Areas of Use

This guide explains the key differences, shows when which strategy makes sense, and helps you decide where to focus.

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Local SEO
December 13, 2025
A laptop with an open map view is standing on a wooden table next to a coffee cup in front of a café. Above it is the text “Local SEO explained.”

Local search engine optimization: explanation and practice

Local search engine optimization, often referred to as local SEO, is the process of increasing a company's online visibility for geographically related search queries. The aim is to be prominently placed in Google's search results when potential customers search nearby for the products or services offered.

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Google Business Profile
Local SEO
December 12, 2025
A laptop shows a map view on a wooden table. Next to it are a smartphone, a notebook and a coffee mug. In the background, there is a blue sign that says “Create a company profile.”

Create a Google business profile: The guide to local visibility

Creating a Google business profile is one of the most important and free steps to make your local business visible — exactly where people are searching today: on Google and on Google Maps.

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Google Business Profile
Local SEO
December 11, 2025
A laptop and a smartphone are lying on a wooden table in front of a shop. A blue sign in the background says “Register a company.” In the foreground is the text “Increase visibility” and a small sign with “Google company profile”

List your company on Google: A practical guide to local visibility

For local customers to be able to find you, listing your company on Google is crucial. This free Google company profile acts as your digital business card in Google Search and Maps. For many potential customers, this is their first point of contact with your business.

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