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In our blog, you'll find practical tips on local SEO, Google My Business, Google Maps and multilocation strategies.

We'll show you how to specifically expand your local visibility and optimally position your locations. You'll also learn how to make your online presence visible not only to Google, but also to AI systems and large language models — so that your company can be found wherever people search for answers.

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Neuer Blogpost

Responding to Google Reviews: A Guide for Businesses

Every single response, whether to praise or criticism, is a direct investment in your reputation.

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January 25, 2026
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Google Business Profile
December 18, 2025
A large blue sign with the inscription “Increase local visibility” stands in a pedestrian zone. A smartphone with a map view can be seen in the foreground, passers-by pass by in the background.

Google Business Profile: Overview, Features, and Best Practices

A Google Business Profile is a free overview that allows companies to control how they are displayed in Google Search and Google Maps. It contains key information such as name, address and opening hours as well as photos, contributions and reviews. A complete profile makes it easier for potential customers to make initial contact.

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Local SEO
December 17, 2025
A smartphone shows the text “Local SEO Tips” with several colored location pins. In front of it, there is a small model of a shop on a table.

Local SEO: Practical guide for better local rankings

Local SEO is the process of optimizing your online presence so that your business is more easily found in local searches.

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Google Business Profile
December 16, 2025
A hand holds a smartphone in front of a shop. The screen says “Register company” with a location icon.

Register a Google company: step-by-step guide

yours List your company on Google, is one of the most effective and cost-effective steps to become visible in local searches.

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SEO Agencies & Consulting
December 15, 2025
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Local SEO agency: Criteria that really count when choosing

For local companies such as craftsmen, doctors or restaurants, visibility in the immediate vicinity is crucial. A specialized Local SEO agency ensures that your store appears on Google Maps and in local search exactly when potential customers are looking for your services or products nearby.

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Local SEO
December 14, 2025
A smartphone shows a map view with a location PIN. In the background, a laptop with the text “Local SEO” stands against a nighttime city backdrop.

SEO vs Local SEO: Differences, Examples, and Areas of Use

This guide explains the key differences, shows when which strategy makes sense, and helps you decide where to focus.

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Local SEO
December 13, 2025
A laptop with an open map view is standing on a wooden table next to a coffee cup in front of a café. Above it is the text “Local SEO explained.”

Local search engine optimization: explanation and practice

Local search engine optimization, often referred to as local SEO, is the process of increasing a company's online visibility for geographically related search queries. The aim is to be prominently placed in Google's search results when potential customers search nearby for the products or services offered.

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