Last updated: December 28, 2025

Maps, Reviews & Clicks by the numbers

Local SEO
Statistics 2025

Current data on local search behavior, Google Maps, reviews, and click-through rates.

All data is sourced from independent studies and industry reports.
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Data source: International Studies

Why Local SEO matters

Local search queries often lead directly to concrete actions.

Users compare businesses, check reviews, and frequently make decisions within a very short time.

This page summarizes key statistics regarding Local SEO.

All figures are sourced from independent studies and are linked directly to their original sources.

The data covers the following areas:

Local Search Behavior
Google Maps and Local Pack
Click-Through Rate by Position
Online Reviews
Mobile and Voice Search
Purchase Decisions for Local Providers

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Local Search Behavior

Bar chart shows percentages for local search: 80% weekly, 32% daily, 99% have searched locally in the last year, 96% discover companies via online search.

1) 80 % of consumers search online for local businesses at least once a week.. (BrightLocal)‍

2) 32 % of users perform local searches daily. (BrightLocal)

3) 99 % of people have searched online for local businesses in the last year. (SeoProfy)

4) 96 % of consumers discover local businesses through online searches. (SeoProfy)

5)Local search queries often carry a concrete intent to purchase or contact. (Ryse Visibility)

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“Near Me” Searches & Intent

The bar chart shows three percentages: 88% trade within 24 hours (mobile), 46% of users use “near me” and 28% of “nearby” searches result in a purchase.

6) 88 % of mobile local searches lead to a visit or call within 24 hours. (Synup)

7) 46 % of users add “near me” to their search queries. (SeoProfy)

8) “Near me” searches have increased by several hundred percent in recent years. (WebFX)

9) “Near me” searches show a particularly high conversion probability. (Red Local Agency)

10) 28 % of “near me” searches result directly in a purchase. (WebFX)

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Google Maps & Local Pack

The bar chart shows four statistics: 68% prefer to click on the Google Local 3 pack, 42% click on Google Maps results, 88% use Google Maps for local search, 93% show more user actions in the Local Pack compared to organic results.

11) 68 of users prefer to click on results in the Google Local 3-Pack. (Red Local Agency)

12) 42 % of local searchers click on Google Maps results. (SeoProfy)

13) 88 % of consumers use Google Maps to find local businesses. (SeoProfy)

14) Businesses in the Local 3-Pack achieve up to 93% more user actions than regular organic results. (SeoProfy)

15) Businesses outside the Local Pack lose a major portion of their local visibility. (On The Map)

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Click-Through Rate (CTR) & Rankings

Line chart shows declining relative click rate from 100 in 1st place to just over 0 in 11—20+ place. — *Relative click rate by ranking position*

16) Position 1 on Google achieves the highest click-through rate. (First Page Sage)

17) The click-through rate drops significantly below the top 3 positions. (First Page Sage)

18) Organic search results achieve higher click-through rates than Google Ads. (Backlinko)

19) Local results are clicked more often than general organic results. (SeoDesignChicago)

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Online Reviews & Trust

Bar chart shows percentages of evaluation criteria: Read reviews 98%, read regularly 76%, prior to decision 71%, at least 4 stars 55%, trust as recommendation 49%, attention to timeliness 47%, answers positively 46%, real name 41%.

20) 98 % of consumers read online reviews for local businesses. (BrightLocal)

21) 76 % of users read reviews regularly or always. (BrightLocal)

22) 71 % of consumers read reviews before choosing a local business. (BrightLocal)

23) 49 % of consumers trust online reviews as much as personal recommendations. (BrightLocal)

24) 55 % of users only consider businesses with at least 4 stars. (BrightLocal)

25) 47 % pay close attention to recent reviews. (BrightLocal)

26) 46 % view it positively when businesses respond to reviews. (BrightLocal)

27) 41 % prefer reviews with real names. (BrightLocal)

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Reviews & Purchase Decisions

Bar chart shows relative influence: Negative reviews stop buying at 100, 100+ reviews increase conversion at 75, +0.1 stars increase conversion at 60. — The Impact of Online Reviews on Purchase Decisions
‍Visualized as a relative index showing the impact of reviews on purchase decisions, based on data from Statista and BrightLocal.

28) The majority of buyers read reviews before making a purchase decision. (Statista)

29) Negative reviews can completely deter users from a decision. (Statista)

30) A 0.1 star improvement can increase the conversion rate by up to 25%. (BrightLocal)

31) Businesses with more than 100 reviews achieve significantly higher conversion rates. (BrightLocal)

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Google Business Profile

Influence of a complete Google Business Profile on clicks

32) Businesses with a complete Google Business Profile receive up to 7 times more clicks. (Publer)

33) 45 % of businesses receive appointment or booking requests via their Google Business Profile. (SeoProfy)

34) Complete business profiles are perceived as 2.7 times more trustworthy. (SeoProfy)

35) 62 % of consumers avoid businesses with incorrect online information. (SeoProfy)

36) Google Business Profiles generate over 1,200 views per month on average. (WebFX)

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Mobile & Voice Search

The bar chart shows three data points: 84% for local searches via mobile, 78% for mobile searches that lead to purchase, and 50% for local voice searches. — *Mobile & voice search local influence*

37) 84 % of local searches are performed on mobile devices. (SeoProfy)

38) 78 % of mobile local searches result in a purchase. (SeoProfy)

39) 82 % of smartphone users use search engines for local businesses. (WebFX)

40) Voice search queries are significantly more likely to have a local focus than text searches. (WebFX)

41) 50 % of all voice search queries have local search intent. (WebFX)

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AI, ChatGPT & Local Search

Bar chart shows percentages for various attitudes towards AI reviews: 17% use of AI tools, 48% read AI review summaries, 18% decide based on AI summary only, 46% distrust AI-generated reviews, 41% accept AI for better UX.

42) 17 % of consumers use AI tools like ChatGPT for search queries. (BrightLocal)

43) 48 % of users read AI-generated review summaries first. (BrightLocal)

44) 18 % of users would decide based solely on an AI summary. (BrightLocal)

45) 46 % distrust reviews that appear obviously AI-generated. (BrightLocal)

46) 41 % accept AI use if it improves the user experience. (BrightLocal)

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Local SEO Market & Strategy

47) 58 % of businesses do not have a clear Local SEO strategy. (SeoProfy)

48) 40 % of small businesses outsource Local SEO tasks. (SeoProfy)

49) 79 % of marketers consider Local SEO to be highly effective. (WebFX)

50) 94 % of top brands pursue a local marketing strategy. (SeoProfy)

The market recognizes the effectiveness of Local SEO, but often fails to implement it systematically.

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