Why local SEO is relevant
Local searches often lead directly to specific actions.
Users compare companies, check reviews and often make decisions within a short period of time.
This page summarizes key statistics on local SEO.
All figures come from independent studies and are linked directly to the original source.
The data covers the following areas, among others:
- Local search behavior
- Google Maps and Local Pack
- Click-through rate by position
- online reviews
- Mobile and voice search
- Buying decisions from local suppliers
Local search behavior
1) 80% of consumers search at least once a week online for local companies. (BrightLocal)
2) 32% of users lead diurnal local searches by. (BrightLocal)
3) 99% of people Have online in the last year after Looking for local companies. (SeoProfy)
4) 96% of consumers discover local companies via Online searches. (SeoProfy)
5) Local searches Do often have a specific purchase or contact intent. (Ryse Visibility)
“Near Me” searches & search intent
6) 88% of mobile local searches lead within 24 hours for a visit or call. (Synup)
7) 46% of users add “Near me” added to their searches. (SeoProfy)
8) “Near me” searches Are there in recent years at increased by several hundred percent. (WebFX)
9) “Near me” searches show a particularly high conversion probability. (Red Local Agency)
10) 28% who conduct “nearby” searches directly to a purchase. (WebFX)
Google Maps & Local Pack
11) 68% of users Preferably click on results in Google Local 3 pack (Red Local Agency)
12) 42% of local searchers click on Google Maps Results. (SeoProfy)
13) 88% of consumers use Google Maps to find local businesses. (SeoProfy)
14) Companies in Google Local 3-pack achieve up to 93% more user actions as regular organic hits. (SeoProfy)
15) Companies outside the local pack lose a Most local visibility. (On The Map)
Click-through rate (CTR) & rankings
16) Position 1 In Google, the highest click rate. (First Page Sage)
17) The click-through rate falls sharply below the top 3 positions. (First Page Sage)
18) Get organic search results higher click rates than Google Ads. (Backlinko)
19) Local results will clicked more often as general organic results. (SEOdesignChicago)
Online reviews & trust
20) 98% of consumers Read online reviews for local businesses. (BrightLocal)
21) 76% of users read reviews regularly or always. (BrightLocal)
22) 71% of consumers Read reviews before choosing a local company. (BrightLocal)
23) 49% of consumers trust online reviews as much as personal recommendations. (BrightLocal)
24) 55% of users only take into account companies with at least 4 stars. (BrightLocal)
25) 47% Pay particular attention to recent reviews. (BrightLocal)
26) 46% Rate it positively when companies on Reply to reviews. (BrightLocal)
27) 41% prefer reviews with real name. (BrightLocal)
Reviews & buying decisions
Presentation as a relative index to visualize the influence of reviews on purchase decisions. Based on data from Statista and BrightLocal.
28) The Majority of buyers reads reviews with one purchase decision. (Statista)
29) Negative reviews Can users completely from a decision hold off. (Statista)
30) An improvement of 0.1 stars can increase the conversion rate by up to Increase 25%. (BrightLocal)
31) Companies with more than 100 reviews achieve significantly higher conversion rates. (BrightLocal)
Google Business Profile
32) Companies with complete Google Business Profiles get up to 7 times more clicks (Publer)
33) 45% of companies receive Appointment or booking inquiries via your Google Business Profile. (SeoProfy)
34) Complete Company profiles have an effect 2.7 times more trustworthy. (SeoProfy)
35) 62% of consumers avoid companies with incorrect online information. (SeoProfy)
36) Google Business Profiles generate on average over 1,200 views per month. (WebFX)
Mobile & Voice Search
37) 84% of local searches are carried out via mobile devices. (SeoProfy)
38) 78% of mobile local searches result in a purchase. (SeoProfy)
39) 82% of smartphone users use search engines for local businesses. (WebFX)
40) Voice search queries have significantly more often local connection as text searches. (WebFX)
41) 50% of all voice search queries have local search intent. (WebFX)
AI, ChatGPT & local search
42) 17% of consumers utilize AI tools like ChatGPT for searches. (BrightLocal)
43) 48% of users Read first AI-generated Review summaries. (BrightLocal)
44) 18% of users Would alone on Basis of an AI summary decide. (BrightLocal)
45) 46% distrust reviews, which obviously look AI-generated. (BrightLocal)
46) 41% accept AI usage when it improves the user experience. (BrightLocal)
Local SEO market & strategy
47) 58% of companies Do not have a clear Local SEO strategy. (SeoProfy)
48) 40% of small businesses encamp Local SEO tasks off. (SeoProfy)
49) 79% of marketers Think local SEO is highly effective. (WebFX)
50) 94% of top brands Pursue a local marketing strategy. (SeoProfy)
The market recognizes the effectiveness of local SEO, but often does not yet systematically implement it.