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In our blog, you'll find practical tips on local SEO, Google My Business, Google Maps and multilocation strategies.

We'll show you how to specifically expand your local visibility and optimally position your locations. You'll also learn how to make your online presence visible not only to Google, but also to AI systems and large language models — so that your company can be found wherever people search for answers.

Two hands hold a smartphone with the text 'local marketing. 'A pedestrian zone with shops can be seen in the background.
New blog post

Local Marketing: A Guide to Being Visible in Your Neighborhood

It's about being visible to people who are looking for exactly what you offer in your immediate vicinity — and often with a clear intent to buy.

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January 21, 2026
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Google Business Profile
December 28, 2025
A desk with laptop, smartphone and notebook. In the middle is a blue lightbox sign with the text “Increase local visibility.” The smartphone shows a map with a location pin, with documents and a plant next to it.

Managing Google Business Profile: Business Guide

Active and continuous maintenance with up-to-date information, new photos and regular contributions is crucial to maximize local visibility in Google search and on maps.

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AI-SEO
December 27, 2025
A laptop shows a dashboard with charts, world maps, and the text “SEO KI.” There is also a coffee mug and a notepad on a desk.

SEO with AI: Processes, Limits, and Quality Control

The use of artificial intelligence (AI) in search engine optimization (SEO) describes the use of automated technologies.

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SEO Tools & Software
December 26, 2025
A laptop on a desk shows charts and the text “SEO tools comparison.” In front of it is a smartphone with evaluations. There are also documents and a pen on the table.

SEO software: tools by area of application and company size

This guide presents relevant SEO tools, categorized by core features such as keyword research, on-page audits, backlink monitoring, and local SEO.

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Local SEO
December 25, 2025
A laptop and a smartphone stand on a table and each show a map with location pins. The text “Optimize business listings” is written above the laptop. A blurred street scene can be seen in the background.

Create business listings: step-by-step guide

This guide guides you through the entire process in a structured way: from careful preparation to the actual creation of entries to important, ongoing maintenance.

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Local SEO
December 24, 2025
A tablet shows a city map with a location PIN and the heading “Business Directory Tips.” In the background, you can see a store with the inscription “SEO Directory.” There are small containers and a smartphone on the table.

Business Directory Entries: Benefits, Risks, and Best Practices

A Business directory is an essential data source for search engines such as Google in the digital age.

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SEO Tools & Software
December 23, 2025
A laptop with an open code editor is sitting on a desk. Above that is a blue text box with the inscription “SEO in software.” Next to it are a magnifying glass, charts and a potted plant.

SEO in software companies: systematically attract organic leads

The goal is organic growth that makes you less dependent on paid ads.

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