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In our blog, you'll find practical tips on local SEO, Google My Business, Google Maps and multilocation strategies.

We'll show you how to specifically expand your local visibility and optimally position your locations. You'll also learn how to make your online presence visible not only to Google, but also to AI systems and large language models — so that your company can be found wherever people search for answers.

Two hands hold a smartphone with the text 'local marketing. 'A pedestrian zone with shops can be seen in the background.
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Local Marketing: A Guide to Being Visible in Your Neighborhood

It's about being visible to people who are looking for exactly what you offer in your immediate vicinity — and often with a clear intent to buy.

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January 21, 2026
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SEO Tools & Software
November 28, 2025
A laptop with open analysis charts stands on a wooden table, next to it a notepad and a yellow plant; in the middle is a big blue location icon with the inscription “best SEO software”

SEO optimization software: The right choice for your ranking

What exactly does the term software for SEO optimization mean? At its core, it is a central control element for your online visibility. Instead of acting without a clear direction, such a tool gives you the necessary tools to make well-founded, data-based decisions and thus attract more customers.

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Local SEO
SEO Agencies & Consulting
November 27, 2025
A person holds a tablet in front of a shop that shows a blue display with location pins and the text “Local SEO advice.”

Local SEO consulting: How to become the first choice on site

A targeted Local SEO consulting is the direct route to customers who are looking for your products or services in your area right now. It is a decisive factor for becoming visible in search engines such as Google and standing out from local competition.

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Local SEO
Google Business Profile
November 26, 2025
A shop sign with a blue background, several location PINs and the inscription “Strengthen local rank” above a glass door.

How Local Rank Strengthens Your Local SEO

The Local Rank means your placement in local search results, particularly in Google Maps and the “Local Pack.” This position is critical to how well customers find you when they search for your products or services in your area. A good position here leads directly to more customer contacts and ultimately to more sales.

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Google Business Profile
Local SEO
November 25, 2025
A laptop shows a digital card. In the background, there is a blue wall with the inscription 'Local SEO Marketing' in an office or shop area.

Google SEO Marketing for Local Businesses: A Practical Guide

Under Google SEO marketing Do you understand all measures that improve the visibility of a local company in Google search and on Google Maps. The aim is to appear at the top of relevant search queries such as “hairdresser near me” or “Handwerker Berlin”.

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SEO Tools & Software
November 24, 2025
A laptop shows a digital city map with colored markers. There is a blue sign next to it that says 'Best Seo App. ' In the background, a person sits blurred at a table.

The best SEO app 2026: Comparing 12 tools for local businesses

The search for the right SEO app can be overwhelming, particularly for local businesses. The market is filled with all-in-one platforms, specialized rank trackers and mobile helpers, but not every tool is suitable for the specific needs of a handyman, a doctor's practice or a restaurant. Your priority is usually not global visibility, but good positioning in the immediate vicinity, especially in the “Google Local Pack” and in local search.

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SEO Agencies & Consulting
November 23, 2025
A blackboard says “Google Ads Agency.” Next door is a man with his finger pointing in one direction and in the foreground a man and a woman sit with their backs to the camera looking at the blackboard.

Find the right Google Ads agency for your business

Selecting the appropriate Google Ads agency is an important decision for using your marketing budget wisely. It's not just about finding someone to post ads online. You need a partner who understands your business model, analyses data, and ensures that your investment pays off.

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