What is SGE and why does it affect you?
SGE uses generative AI to answer complex search queries right at the top of search results. Instead of just showing a list of links, Google creates an “AI snapshot.” Here, information from various sources is summarized and — particularly important — suitable local companies are directly suggested. The advantage: Users receive an immediate answer. The risk: Anyone who does not process their data in an AI-optimized way does not even appear in this selection.
Gemini on Google Maps: “Ask Maps”
Gemini makes searching Google Maps more intuitive. Customers are no longer just looking for “Friseur Bühl”, but are asking questions such as: “Which hairdresser near me specializes in balayage and still has appointments available on Monday morning?”Google not only analyses your basic data for this purpose, but also:
- The content of your reviews: The AI recognizes which specific services customers praise.
- Your Google posts: Current posts signal relevance to AI.
- Image content: Gemini “sees” what is shown in your photos.
How to make your company fit for AI
Classic SEO is often no longer enough to get to number 1 in the new AI search. You need a strategy for AI SEO optimizationthat goes beyond standard keywords. Checklist for the AI era:
- Detailed services: List each individual service precisely.
- Active contributions: Use weekly updates to provide AI with fresh data.
- Assessment management: Respond to reviews to build trust between humans and machines.
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