What is a new customer really worth to your business?
Calculate the revenue and contribution margin a new customer can generate over the entire customer relationship.
Your details
We have added conservative, industry-specific starting values. Adjust them to match your business.
Only recurring revenue from year 2 onward (e.g. check-ups, accessories, maintenance, membership fees). Future replacement purchases are counted separately as repeat purchases.
0 = no future repeat purchase. A repeat purchase is only counted if it occurs within the customer lifetime.
Revenue in the first customer year
Expected Customer Lifetime Value
Expected contribution margin based on LTV
Enter your values to calculate customer value.
This is a potential estimate based on your inputs. It is not a revenue, ranking, or customer guarantee.
How many additional customers does SocialEdge need to bring you to pay for itself?
Choose your plan and calculate using your own customer value. The values from Step 1 are carried over automatically and can still be adjusted.
Contribution margin per new customer
Carried over from Step 1. If you use this calculator separately, you can enter your own values here.
Choose your SocialEdge plan
When does your investment in SocialEdge pay off?
The calculator determines how many additional new customers per month are required for your contribution margin to at least cover your monthly investment in SocialEdge.
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Local SEO takes time to build momentum. During the first six months, we calculate with a gradual ramp-up, reaching full impact from month 6 onward. The value entered represents the assumed impact after the ramp-up period. It is a freely chosen assumption, not a guaranteed result.
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Months
This calculation is an individual potential scenario based on your inputs or stated industry averages. It does not represent a revenue forecast, promise of success, or guarantee of a specific number of customers. Individual results depend on factors including location, competition, starting position, business capacity, and conversion rate.
All investment amounts shown are net amounts and exclude applicable VAT. All calculations are based on your inputs.